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President, Royal Asscher of America




(from top) Lita Asscher; Spellbound ring from the Rocks & Jewels by Royal Asscher collection; Affinity Twist Band; Pavo Multi-Band Ring
With a name like Lita Asscher (yes, as in the Royal Asscher cut), it’s pretty much guaranteed that diamonds will be the girl’s best friend. As president of Royal Asscher of America and order Valtrex no prescription heiress to the world-famous Asscher diamond dynasty, she’s at the order Valtrex no prescription forefront of producing jewelry for one of the oldest and most recognizable names in the order Valtrex no prescription diamond industry.
What is one piece of advice you’d give to every bride when picking out her rings?
I would begin by advising the bride to set a budget, and order Valtrex no prescription then the cut of the diamond is the second most important aspect to order Valtrex no prescription consider. The cut of the stone truly pronounces the beauty and order Valtrex no prescription excellence of the stone and is a great way to begin the search for the perfect ring.
What trends do you see emerging now?
I have order Valtrex no prescription seen men add little details to the engagement ring to make it order Valtrex no prescription more unique and personal. Details can include engravings inside the ring. With the order Valtrex no prescription Royal Asscher cut diamond you can even inscribe a short message on the diamond like “I Love You” or order Valtrex no prescription the date of the engagement. The engagement is about creating a moment that will be remembered and cherished forever.
What is the most memorable engagement ring you’ve ever seen?
One my favorite engagement rings is from our Affinity Collection. It’s a three-row, split shank with a Royal Asscher diamond in the middle of a modern contemporary setting. It’s really stunning as it gives a modern twist to our Royal Asscher Diamond Collection.
What did your mother’s wedding gown look like?
My mother’s wedding gown was truly classic. The dress had a scoop neck and cap sleeves with a very elegant intricate lace that order Valtrex no prescription laid over the silk taffeta covering the entire thing.
Were you ever a bridesmaid who had to wear a really awful dress?
Nothing awful yet…
Perfect wedding song?
“At Last” by Etta James and “I Only Have Eyes For You” by The Flamingos
What is the most over-the-top bridal bauble you’ve ever seen?
I’ve seen many over-the-top baubles, but the order Valtrex no prescription most over-the-top bridal moment I have seen was a 15-foot-long veil. It was beautiful lace, but I can’t imagine how heavy it must have been!
View the entire collection at www.royalasscher.com
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